The Daedulum was invented in 1833 by William George Horner. It was not untill 1867 when it was commercially developed for the mass market, when it was rebranded as the Zoetrope. The Zoetrope was developed when Mark Roget released a paper to the Royal Society of London in 1824, looking at the persistance of vision. This inspired many engineers and physicist's to find a way of making the illusion of images in motion.

The images in the Zoetrope were easy to change, and it was easy to print and cut out of magazines. It's diversity made the Zoetrope appealing to many, and it's illusion could be seen by a few people at the same time.

For more information on the Zoetrope and persistance of vision please look at:
Exploring the illusion of movement in the Zoetrope and how this has influenced modern designers
Robinson D., Campagnoni D. P., Mannoni L. (1995), Light and Movement Incunabula of the motion picture
Tosi V. (2005) Cinema before cinema, the origins of the scientific cinematography
The Myth of persistence of vision revisited